# identity.md

## Organization Overview
- **Company Name:** Ashe Couture, Inc
- **Mission:** To provide a curated selection of bohemian styles, trends, and comfortable apparel that is both laid-back and luxe, all while remaining affordable, through an online and in-store boutique experience.
- **Company Structure and Legal Entity:** Incorporated entity (Ashe Couture, Inc)
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Operates as an online and in-store boutique.

## Leadership & Team
- **Key Leadership Profiles and Roles:** The owner, who possesses extensive experience in the fashion and retail industry, having worked in fitting rooms, managed, and assisted in buying for local stores since the age of 15. (More details available at [About Us](https://ashecouture.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on curating beachy, boho, laid-back, and luxe styles, emphasizing comfort and affordability for its customers.

## Operations & Structure
- **Business Model and Operational Approach:** Retail business operating as an online boutique and a physical store, offering a curated selection of fashion items.
- **Location(s) and Geographic Presence:** Operates both online and through a physical store location.
- **Key Partnerships and Affiliations:** Details forthcoming.